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4 Free Online Courses to Supercharge Your Digital Marketing Skills

Digital Marketing has become an essential skill in today’s digital-driven economy. With more businesses than ever turning towards online platforms for growth and engagement, having a solid grasp on digital marketing strategies is invaluable. If you’re looking to take the first step in this field without breaking the bank, we’ve got you covered. 

We present you with the 4 best free online courses to enhance your digital marketing expertise. You don’t need to clear your schedule or drown yourself in textbooks—these courses are flexible and designed for the busy, modern professional. Stay with us as we dive into each of these courses and the benefits they offer. 

Free Online Courses to Supercharge Your Digital Marketing Skills

Empower yourself in this digital era with these free online course offers! These online courses in Digital Marketing hail from esteemed educational platforms that grant learners access to high-quality materials, ensuring your digital marketing knowledge and skills will be considerably upgraded by the end. With the fact that these courses are free, there’s no barrier between you and your potential new skill set. 

1. Google Digital Garage: Fundamentals of Digital Marketing

As a titan at the forefront of the digital industry, Google offers a complete course that comprises an impressive 26 modules. The Fundamentals of Digital Marketing covers everything from search engine optimization (SEO) to social media marketing, Google Ads, local advertising, email marketing, and more. The best part about Google’s course? It’s completely free. 

Completing this online course will not only provide you with a comprehensive overview of digital marketing landscape, but it also prepares you for the Google Ads certification, recognized globally and definitely a big boost for your resume. 

2. HubSpot Academy’s Inbound Marketing Course 

HubSpot Academy’s Inbound Marketing Course is another excellent online course for those looking to dive deep into the world of inbound marketing. Through its 7 modules, you’ll learn about content creation, social media promotion, converting and nurturing leads, and measuring your marketing’s success. 

As part of the course, you’ll also dive into understanding customer behavior and the principles of effective communication with your target audience. Just like Google’s course, HubSpot Academy also offers a recognized inbound certification upon successful completion of their course, all for free. 

3. Coursera’s Digital Marketing Specialization 

Offered by the University of Illinois, the Digital Marketing Specialization on Coursera covers several facets of the digital marketing landscape. From exploring the ins-and-outs of digital media to understanding analytics, this online course is designed to give you a thorough understanding of the industry. 

While there is a fee involved, you can apply for financial aid on Coursera. So it’s definitely worth considering if you’re keen to get a deeper, more academic understanding of digital marketing. 

4. The Blueprint Training 

Last but definitely not least, The Blueprint Training is a robust and comprehensive digital marketing course that focuses on SEO. Here, you’ll learn about developing effective strategies, understanding Google’s algorithms, and comprehensive SEO audits. 

The Blueprint Training is particularly suited for those who wish to specialize in SEO, offering both free and paid versions of their courses. Even with the free version, you’ll gain a depth of knowledge that can genuinely transform your digital marketing capabilities. 

In conclusion, continuous learning is key to staying on top of the rapidly evolving field of digital marketing. These four free online courses are a great start to hone your marketing skills without breaking the bank.

5. Social Media Marketing by edX

Dive into the world of social media, a key component of any successful digital marketing strategy. This free online course, offered by Boston University through edX, offers learners an opportunity to understand and analyze the different ways social media can be used to build a brand. You will learn how to create engaging and effective social media strategies, while understanding how to measure your strategic success. With weekly learning assignments and quizzes that ensure you apply your knowledge, this online course is the perfect addition to your digital marketing education. 

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